House of Lex
Brand Content Shoot & Social Strategy
House of Lex set out to become the go-to name in Newport interior design. The mission: elevate their online presence, craft compelling physical collateral, and build a social strategy that balanced business with personality—while showcasing a versatile aesthetic bold enough to turn heads in the local design scene.
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Established brand persona & unique value proposition.
Completed competitive analysis to establish the white space on social media.
Created a content strategy aligned to business goals - demand generation, conversion, advocacy.
Created shot list, hired videographer & photographer, secured talent.
Led on-site all-day production including running interviews, setting up props, managing talent.
Reviewed post production assets & managed feedback.
Delivered gallery of photo and video assets for Client to use in all marketing materials.
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4 months of social media posts, content and community engagement.
More diverse content strategy which leveraged all types of posting media and assisted in shifting social audience to the target audience.
48,000+ organic content views.
842% increase in organic content interactions.
