Palermo Coffee & Gifts
E-Commerce Overhaul
Palermo was ready to level up. With an underperforming e-commerce site and no formal marketing foundation, they needed hands-on support to build a strategy from the ground up—revamping their social presence, launching grassroots efforts in Ventura, and turning their passion into measurable growth.
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Created new e-commerce website architecture for better user flow and enhance conversion.
Migrated website to Shopify platform for better user experience and team management of inventory & shipping.
Established monthly campaign cadence and content strategy.
Executed all social media content shoots and production for monthly campaigns.
Executed monthly paid social campaigns aligned to business goals.
Established CRM database - audience segmentation, email automations & marketing email cadence.
Managed influencer outreach and execution of collaborations.
Relaunched the loyaty and rewards programs.
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First 6 Month Results:
963% increase in online sales
96% growth in email database
45% Email campaign average open rate (industry standard rate of 29.8%)
774% increase in social media reach (YoY)
722% increase in social media interactions (YoY)
552% increase in followers (YoY)
