My Continental Club
Brand Platform & Content Shoot
My Continental Club had a bold vision– but no content to match it. We stepped in to uncover the white space in a saturated market, craft a content strategy built to drive demand, conversion, and advocacy, and deliver polished, platform-ready assets that brought the brand to life.
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Established brand persona & unique value proposition.
Completed competitive analysis to establish the white space on social media.
Created a content strategy aligned to business goals - demand generation, conversion, advocacy.
Created shot list, hired videographer & photographer, secured talent.
Led on-site all-day production including running interviews, setting up props, managing talent.
Reviewed post production assets & managed feedback.
Created one month of social content including assets and copy.
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Delivered 30 photo and video assets for Client to use in all marketing materials.
Delivered a 30 day social media content plan with assets & copy for Client deployment.
Designed and delivered the first email newsletter for the brand.
