McDonald’s
Content Production & Event Activation
McDonald’s of Santa Clarita wanted to boost digital engagement– from mobile orders to in-store kiosks– but needed a fresh way to connect with the community. We saw the perfect opening: use their 45th anniversary to throw a celebration that not only honored the past, but educated guests on the future of digital dining.
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Developed an event strategy and footprint that would deliver on reach and conversion goals.
Secured paid media and PR partners to drive event reach.
Developed content strategy that would extend reach beyond the day of the event: driving interest and engagment both pre and post event.
Hired videographer, developed shot list, and managed delivery of all final content.
Ran community management of social handles.
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1,142 Hamburgers sold in 3 hours
2% Increase in Digital Usage at SCV Locations
29% Increase in Instagram Followers
3,803 Instagram profile profile visits (+11%)
