Ryan Scheckler | Sandlot Times
Launch of Skateboard Collection
The Sheckler team launched a five-board collection with Ethika, each deck marking a defining chapter in Ryan’s life. They needed a campaign that did more than sell boards– it had to retell the journey. Through owned media and authentic storytelling, we brought the milestones to life, engaging the people and partners who helped shape them.
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Developed campaign strategy and created pitch deck materials for sell in to external partners (Ethika, Red Bull, X Games, Oakley, Melin and TikTok).
Developed partner activation strategy for X Games and Ethika.
On-site athlete management for X Games.
Content production oversight - development of concepts and content reviews.
Delivery of GTM assets for owned media platforms.
Development of campaign strategy for TikTok live on-site production.
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Increase in online sales by 41%
Increase in online sessions by 16%
1.07M TikTok live impresssions
Inclusion of Ryan in X Games Legends Skate Demo & Legends Speaking Panel
Earned media pick up/ interviews on-site at X Games
