Legendary Organics

Fractional Marketing Department

Legendary Organics tapped us to help them grow bigger and bolder–boosting revenue, expanding market share in Thousand Oaks and Oxnard, and building a powerhouse in-house marketing team to fuel long-term brand awareness, engagement, and sales. The goal? Make Legendary the go-to name in cannabis, from cart size to citywide dominance.

    • Work as extension of Legendary Organics leadership team by leading the marketing strategic and executional functions.

    • Set business goals, establish annual business cadence & marketing calendars.

    • Organize and run bi-weekly strategic planning meetings to build long term growth.

    • Run weekly marketing meetings to keep workflow efficient and deliver ongiong deliverables.

    • Overhaul owned media platforms (website, email, and social) to create consistent look & feel, elevate storytelling, and drive higher conversion rate.

    • Develop campaign strategies and execute deliverables for owned & paid media.

    • Secure & execute paid media buys.

    • Create event activation strategy, manage partnership & events.

    • Developed CRM platform and implemented marketing email cadence and automation sequences.

    • Overhaul, implement and maintain Legendary Loyalty program, app & promotional campaigns.

    • Average monthly revenue increase by 18% (average increase per month, over 12 months).

    • $2M in new annual revenue.

    • 8% increase in Loyalty Member Opt-Ins in first 4 months. (Over 38,000 Loyalty Members.)

    • 9.2% increase in online conversion (12 month average)

    • 24% increase in online website traffic (12 month average)

    • 13% increase in Instagram followers

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Launch of Skateboard Collection