Ikano Industry
Global Brand Creation & Go-To-Market
Ikano Industry tapped us to bring a fresh perspective to a sleep industry overdue for a wake-up call — and turn decades of behind-the-scenes expertise into its first consumer-facing brand. Working directly with global leadership and cross-functional teams, we helped prove the opportunity, build the business case, and prepare the brand for board approval. Then we brought it to life — creating the strategy, identity, product story, website, content, and go-to-market plan before launching Ikona across North America.
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Conduct global market, consumer, competitive, sustainability, and media investment research to identify the opportunity and shape the business case for a new consumer brand.
Develop the strategy, positioning, personas, messaging, manifesto, and pitch materials used to prove out the brand and prepare it for leadership and board approval.
Build the complete brand identity from the ground up, including naming, logo, visual system, look and feel, voice, taglines, product aesthetics, and brand guidelines.
Create an ownable product architecture, naming the collections, technologies, and key components while translating complex sleep engineering into differentiated consumer stories.
Develop North American go-to-market strategy across the U.S., Mexico, and Canada, spanning consumer, retail, hospitality, PR, social, digital, paid media, and strategic partnerships.
Design, build, write, and launch the complete Ikona website, including UX/UI, responsive design, front-end development, CMS architecture, multi-market infrastructure, and launch.
Lead the brand’s creative ecosystem, including content strategy, creative direction, photography, video production, campaign development, and launch assets.
Build and launch Ikona’s owned channels, including social platforms and the ongoing content engine.
Equip sales and retail partners with the brand tools, content, and materials needed to support B2B sell-in and sell-through.
Act as Ikona’s fractional marketing department, leading strategy and execution while managing partners, timelines, budgets, and launch priorities.
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Follow along as the brand prepares for Global Launch in July 2026.
