The Body Lab
Brand Audit, Content Strategy, Content Production, Social Media Management
The Body Lab had already built a loyal community and an elevated Pilates experience across Burlington, Vermont. As the business prepared to expand into a new market, it needed a content strategy and social presence built to grow with them.
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Cereus partnered with The Body Lab to build a strategic content foundation and put it into action.
Brand Audit: Audited the brand, existing content, and competitive landscape to identify opportunities and inform the strategy.
Content Strategy: Built a custom content strategy around three key business goals: brand awareness, conversion, and loyalty + retention.
Content Production: Planned and executed a multi-location content shoot to create a strategic library of photo and video assets.
Ongoing Social Media: Create and execute ongoing social content, from planning and copywriting to publishing and management..
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Established a clear brand and content strategy to guide The Body Lab through its next stage of growth.
Built a robust photo and video library designed for use across social, digital, and launch marketing.
Created a consistent social presence rooted in the brand’s positioning and business objectives.
Successfully supported the launch of The Body Lab’s Stowe location with an integrated content and social campaign.
Created a scalable content foundation that can support future locations, campaigns, and community growth.
Within the first 90 days of putting the strategy to work:
+14% impressions
+39% engagements
+22% engagement rate
+53% follower growth
