Unrivaled Sports - Ripken Baseball
Go-To-Market Strategy, Partnership Materials, Campaign Development
Unrivaled Sports and Ripken Baseball were preparing to launch a new national 12U championship culminating at Cooperstown All Star Village. Before going to market, they needed to turn the concept into a compelling story that could align stakeholders, attract broadcast and sponsorship partners, and ultimately drive awareness and participation.
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Cereus helped take the National Championships from concept to market.
Developed the tournament narrative, positioning, and core messaging.
Created internal communication and presentation materials to align stakeholders.
Built partnership pitch decks for broadcast networks, sponsors, and event partners.
Developed the go-to-market strategy and launch calendar.
Designed the tournament sales packet and supporting sales materials.
Executed launch assets across website, email, social, video, and print.
Developed marketing toolkits and assets for regional qualifying tournaments.
Ensured a consistent story and visual identity across Ripken, Unrivaled, and partner channels.
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Secured national broadcast partnerships with CBS Sports and GameChanger Sports.
Successfully launched the Ripken National Championships to the youth baseball market.
Created a unified national campaign across Ripken Baseball, Unrivaled Sports, and regional qualifying partners.
Built a complete suite of broadcast, sponsorship, sales, and consumer-facing marketing materials to support the championship from pitch through launch.
