Legendary Organics
Fractional Marketing Department
Legendary Organics tapped us to help them grow bigger and bolder–boosting revenue, expanding market share in Thousand Oaks and Oxnard, and building a powerhouse in-house marketing team to fuel long-term brand awareness, engagement, and sales. The goal? Make Legendary the go-to name in cannabis, from cart size to citywide dominance.
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Work as extension of Legendary Organics leadership team by leading the marketing strategic and executional functions.
Set business goals, establish annual business cadence & marketing calendars.
Organize and run bi-weekly strategic planning meetings to build long term growth.
Run weekly marketing meetings to keep workflow efficient and deliver ongoing deliverables.
Overhaul owned media platforms (website, email, and social) to create consistent look & feel, elevate storytelling, and drive higher conversion rate.
Develop campaign strategies and execute deliverables for owned & paid media.
Secure & execute paid media buys.
Create event activation strategy, manage partnership & events.
Developed CRM platform and implemented marketing email cadence and automation sequences.
Overhaul, implement and maintain Legendary Loyalty program, app & promotional campaigns.
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Average monthly revenue increase by 18% (average increase per month, over 12 months).
$2M in new annual revenue.
8% increase in Loyalty Member Opt-Ins in first 4 months. (Over 38,000 Loyalty Members.)
9.2% increase in online conversion (12 month average)
24% increase in online website traffic (12 month average)
13% increase in Instagram followers
