Hence Creative
Brand Audit, Content Strategy, and Email Marketing
Hence was building a platform designed to connect independent creatives with opportunities across the outdoor and action sports industry. As the community grew, the brand needed a clearer strategy for attracting the right people, converting them into active members, and keeping them engaged.
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Cereus partnered with Hence to clarify the brand strategy and build an email program designed to support growth across the customer journey.
Brand Audit: Audited the brand, messaging, competitive landscape, and existing marketing to identify opportunities and sharpen the path forward.
Content Strategy: Built a strategy around three key business goals: audience growth, conversion, and loyalty + advocacy.
Email Marketing: Developed and managed an ongoing email program, including automated journeys for lead generation, onboarding, conversion, education, and continued community engagement.
Campaign Execution: Planned, wrote, built, and managed ongoing email campaigns designed to move the audience from awareness to action.
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Over 12 months, the email program helped grow the audience while maintaining strong engagement:
+67.6% email audience growth
46% average open rate — 17% higher than industry benchmark
16% click-to-open rate — 5x higher than industry benchmark
5.9% unique click rate — 3x higher than industry benchmark
The result: a larger audience—and an email program built to keep the right people moving through the pipeline.
